According to the author, apps priced as 99 cents are more likely to have negative customer reviews while higher price level apps are not. That is because the audience of the lower price apps is much broader than the higher one, many of the the low price app purchases are impulse buys that means some of this buyers do not really wanted this app. Conversely, when people decide to purchase something that higher than 2.99, they are the ones who are really into it and thus may bring more positive reviews. The bottom line is: there is no correlation between more positive reviews and the lower app prices, it is actually not clever to set your app price too low in the purpose of attracting more customers. Apparently, setting a low price at the first launch of your app is not a good choice. As the author points out, “a higher price can give your app a greater perceived value”，it’s beneficial to bear some basic consumer psychology in mind. Besides that, higher price will also offer you with more space for maneuver, which means it is feasible to cut your app price to boost sales when it at a price of 4.99 cents whilst it is hard to do the discount if the price is already as low as 99 cents.
Alright, it seems setting a reasonable price for your app is something strategic and critical to the success of your app. To begin with, evaluate your app and have an idea about its real value is very necessary. It is the developer’s homework to do the competitive research, breakeven analysis and define the type of application. If the app does include some strong features that other similar apps do not have, then it is safe to price it slightly higher without undermining its sales.
Making an app for iphone is a long process. From the very beginning of brainstorming to the post-production market practicing, each producing step is crucial to the ultimate success of the app. Generally speaking, developers are more inclined to assign more energy for the pre-production part while neglect other equal important part of the whole process. Taking sometime setting a proper price for your app is as vital as coding your app, it should be taken seriously since the power of the price will determine whether your app can make profit or not, and even worse, survive or demise. It is a good reminder that developers should take deep consideration to this point. For the final success of your app and the effort that have been put, it is necessary to pay attention to this step and perfectly accomplish your app project.
